Event Strategy and Consulting

Great events don’t just happen. They’re designed.

We spend an enormous amount of time bringing people together: employees, clients, investors, partners, communities. But how often do we actually stop to consider what we're asking the gathering to accomplish?

A woman speaking to a group of women seated indoors, with a large mirror, a colorful artwork on the wall, and shelves with plants in the background.

Designing Strategic Events

Whether you’re planning an offsite, a team happy hour, an annual summit, or a donor dinner, the same principles of strategic events apply.

As a hospitality expert and event strategist, Rachel leads workshops and consults with teams to give them a helpful framework and shared language to apply to future events, assisting them to design events that earn their place on the calendar.

Group of seven diverse women and one man standing together on a rooftop terrace, smiling and laughing, with a historic building in the background.

Using your team’s own events as a case study, Rachel examines the purpose, format, flow, environment, and transitions that shape an event experience, in her interactive workshops.

You’ll identify opportunities to improve upcoming events, and learn how to make smarter decisions about where to invest time and budget.

The goal: to create experiences that are purposeful, memorable, and aligned with what your organization is trying to accomplish.

Designing Strategic Events : A Team Workshop

A woman with dark brown curly hair, wearing a black long-sleeve top and black leather pants, is holding a glass with a drink in her right hand, smiling and looking to her right. She is standing against a light-colored wall, partially obscured by a wooden beam.

Your team has a full calendar of events. This is a working session where Rachel sits down with your team, examines every gathering on that calendar, and helps you extract maximum value from each one.

Teams walk away knowing how to:

  • Unpack the principles of hosting, gathering, and the guest experience

  • Maximize impact without increasing budget

  • Design moments that spark real connection and buy-in

  • Audit your events calendar for ROI

Ideal for: internal event teams, people & culture leads, nonprofit program staff, executive assistants, and community-builders.

Scroll to bring this workshop to your team.

Testimonials

A young woman with long dark hair, wearing a beige blazer, sitting on a chair, smiling and looking at papers in her hands. On a small wooden table in front of her is a silver laptop. The background features a brick wall with a colorful painting hanging on it.

"This workshop unified our team... and gave my team space to collaborate, reflect, and translate the concepts into practical ideas for our specific event." — Jodi Otto, Vice President, Employee Experience, International Justice Mission

A group of women gathered in a cozy restaurant with warm lighting, enjoying a social event. They are sitting and standing, with some smiling and listening to someone who might be speaking. The interior has brick walls, large windows with curtains, and a chandelier hanging from the ceiling.

"It was really refreshing to have time to think about events and have a reminder about the mechanics of a great event without having to ACTUALLY plan. Loved her quote too "great events don't just happen they are planned + strategized." — Workshop Attendee

Let's design events aimed at the results you’re looking for.

Please out the form below and Rachel will be in touch to hear more about your goals.